BRANDS ARE LIKE PEOPLE.
THEY DRESS, TALK AND RELATE TO OTHERS IN A WAY THAT REFLECTS THEIR INNER BELIEFS AND VALUES. THESE CUES REVEAL FUNDAMENTAL ASPECTS OF THEIR CHARACTER
EVEN ON FIRST MEETING.
To ensure brands give the right impression – one that is true to their purpose and stands out in a crowd – we undertake a four-step development process:
- Strategy Definition: identifying a unique ‘territory’ that is competitive in the market and builds on the brand’s core strengths
- Framework Development: articulating the brand in various ways to ensure
it drives consistent behaviours and decision-making
- Name Generation: finding a memorable, meaningful and ‘ownable’ name
that makes a positive impact on stakeholders
- Visual Identity Development: creating a visual language for the brand
that dramatically conveys its personality.