BRANDS ARE LIKE PEOPLE.
THEY DRESS, TALK AND RELATE TO OTHERS IN A WAY THAT REFLECTS THEIR INNER BELIEFS AND VALUES. THESE CUES REVEAL FUNDAMENTAL ASPECTS OF THEIR CHARACTER
EVEN ON FIRST MEETING.

To ensure brands give the right impression – one that is true to their purpose and stands out in a crowd – we undertake a four-step development process:

  • Strategy Definition: identifying a unique ‘territory’ that is competitive in the market and builds on the brand’s core strengths
  • Framework Development: articulating the brand in various ways to ensure
    it drives consistent behaviours and decision-making
  • Name Generation: finding a memorable, meaningful and ‘ownable’ name
    that makes a positive impact on stakeholders
  • Visual Identity Development: creating a visual language for the brand
    that dramatically conveys its personality.