CHANGE DOESN’T HAPPEN WITHOUT DISCIPLINE AND EFFORT. LIKE A CATERPILLAR, YOU CAN’T MOVE AHEAD AT THE FRONT, UNLESS THE BACK IS PUSHING FROM THE REAR. BRANDS ONLY HAVE FORWARD MOMENTUM WHEN THE WHOLE ORGANISATION IS BEHIND THEM.

We provide hands-on support in selected areas where the brand sits at the heart
of a change effort:

  • Employer Brand: defining a specific value proposition for employees in order
    to attract or retain world-class talent
  • Employee Engagement: helping employees ‘live the brand’ by making it
    their default mode for thinking, speaking and doing
  • Change Management: using the brand to spearhead corporate change in mission critical situations – in advance of a public listing or following a merger
  • Sustainability: developing ethical policies that are rooted in the brand and embedded in the culture, performance and value systems of the company.