H.E. LUCCOCK SAID, “NO ONE CAN WHISTLE A SYMPHONY. IT TAKES
A WHOLE ORCHESTRA TO PLAY IT.”
SO BRAND MANAGERS CAN’T JUST BE COMPOSERS, THEY MUST ARRANGE AND CONDUCT AS WELL.
We help clients perform their symphonies by translating the brand framework into actionable business plans:
- Audience Profiling: defining stakeholder requirements and tailoring
approaches and messages for each group
- Business Planning: aligning business processes and initiatives to the brand, including the Investment Case, JV Protocols, Supply Chain Management,
HR Policies, Recruitment Drives, Marketing, Governance & Compliance Procedures and CSR & Sustainability Practices
- Reputation Management: developing internal and external communications plans, including Mix Planning, Creative Development Workshops and
Agency Implementation Briefs.